PR | SOCIAL-MEDIA | EVENTS

WIEBKE LEHR

PORTFOLIO

I AM WIEBKE

brands, perspectives, impactS

I’m fascinated by brands, their identity, their voice, and the stories they tell. Understanding them, thinking strategically, and communicating them authentically is what drives me.

In a fast-paced and diverse market, I believe success is not defined by a single campaign, but by the interplay of clear positioning, meaningful partnerships, and sustainable communication strategies. Especially within social media, PR, and event marketing, I’m interested in one key question: which activities create real long-term value, and which only generate short-lived attention?

KEY SKILLS

SOCIAL-MEDIA-MArketing

Whether working in-house or agency-side, I combine strategic thinking with creative execution in social media and influencer marketing. From content creation and 360° strategies to successful influencer collaborations and seeding campaigns.

PR-CONSULTING

Since my first job in the publishing industry, PR has been a constant part of my professional journey. Since then, I have supported various brands in their positioning, developed PR and influencer campaigns, managed media relations, coordinated

Eventmanagement

Whether with press, influencers, or KOLs - the conception, planning, and execution of events have become a key part of my work. From idea development and strategic goal-setting to operational execution and performance evaluation.